See the finalists for Global Marketer of the Year | Rory Sutherland shares why magic beats metrics

See the finalists for Global Marketer of the Year | Rory Sutherland shares why magic beats metrics.

WFA has unveiled the six finalists for the 2025 Global Marketer of the Year award

Leaders from The Coca-Cola Company, Cathay Pacific, e.l.f.Beauty, Grab, Lenovo and Mercado Libre unveiled as finalists for 2025 Global Marketer of the Year award.

Rory Sutherland - Better Marketing Podcast

"We’ve become so frightened to say banal, simple things." Rory Sutherland on how to bring magic back to marketing in the latest episode of the Better Marketing Podcast.

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Taide Guajardo, Isabel Perry and Andrew Tindall confirmed as speakers for Global Marketer Week 2026 in Stockholm.

Marketing procurement can't do marketing, but they can make your investment stronger and future-proof. A new four-stage framework for collaboration shows how.

How brands are unlocking insights with mature knowledge management systems

Mature knowledge management systems are indispensable tools for business growth, shows WFA research.

During Forum Connect, we bring together WFA members of our Insights, #arketing, Media and Sourcing Forums, so they can meet up with their peers.

Don’t overlook the human strain behind a marketing transformation. Rob Dreblow, WFA's Global Head of Marketing Services, shares his top takeaways from Forum Connect New York.